From the confines of an engineering desk to the helm of a global brand, Keong Chun Chieh’s journey with IGL Coatings is a masterclass in turning determination into profit. From servicing machines to providing cutting edge surface protective solutions!

In a recent episode of BFM’s “Open For Business” podcast together with Roshan Kanesan, Keong shares how he transformed a modest RM20,000 (about USD4,500) investment into a multimillion-dollar enterprise that’s making waves in the coatings industry worldwide.

Listen to the full podcast here

Highlights of the BFM podcast with Keong Chun Chieh

1. The Humble Beginnings:
Keong started IGL Coatings with a small initial investment of RM20,000. With no prior business experience, he relied on his engineering background to develop unique, eco-friendly products that would eventually set IGL Coatings apart in a crowded market.

2. Overcoming Challenges:
The journey was fraught with challenges, from finding the right team to managing cash flow and scaling the business. As Keong puts it, “The journey wasn’t easy, but every challenge was a stepping stone to where IGL Coatings is today.”

3. Innovation at the Core:
Keong’s engineering expertise was pivotal in IGL Coatings’ success. His focus on research and development led to the creation of products that not only met but exceeded market expectations, setting new industry standards.

4. Global Expansion:
From its humble beginnings in Malaysia, IGL Coatings has grown into a global brand. Keong shares the strategies that fueled this expansion, including building strong relationships with distributors and understanding the nuances of different markets.

5. Lessons in Leadership:
Leadership has been a cornerstone of Keong’s approach. He emphasizes the importance of leading by example, fostering a positive company culture, and investing in his team’s continuous development.

Key Takeaways and Lessons

1. Start Small, Dream Big:
   Keong’s journey underscores the power of starting with a small investment and a big vision. His story highlights the importance of hard work, calculated risks, and a relentless pursuit of success.
   
2. Resilience is Key:
   Building a business is no easy feat, and Keong’s experiences remind us that resilience and perseverance are crucial in overcoming the inevitable challenges that arise.
   
3. Innovate to Differentiate:
   Keong’s commitment to innovation was key to IGL Coatings’ success. Entrepreneurs can learn from his example by continuously improving their products and staying ahead of the competition.
   
4. Expand Thoughtfully:
   International expansion is a significant milestone for any business. Keong’s experience highlights the importance of understanding local markets and building strong partnerships to ensure successful global growth.
   
5. Lead by Example:
   Effective leadership is about more than just decision-making. Keong’s approach—leading by example and cultivating a strong company culture—played a vital role in IGL Coatings’ growth.

The Entrepreneur Journey Begins with the first step

Keong’s entrepreneur story is an inspiring testament to the power of innovation, resilience, and leadership. Whether you’re an aspiring entrepreneur or a seasoned business leader, there’s much to learn from his journey. Listen to the full podcast here to discover how you can apply these lessons to your own ventures.

About IGL Coatings

IGL Coatings is a global market leader in the development and manufacturing of innovative surface protection solutions. With a strong commitment to research and development, IGL Coatings creates industry-leading coatings that deliver exceptional durability, enhanced aesthetics, and environmental sustainability. Trusted by professionals and enthusiasts worldwide, IGL Coatings is dedicated to revolutionising the automotive, marine, and industrial sectors with cutting-edge technologies and unparalleled customer support.