IGL Coatings Marks Third Year as Official Coatings Partner at Art of Speed 2025
4 August 2025
Serdang, Malaysia – 5 August 2025, IGL Coatings successfully concluded its third consecutive year as the Official Coatings Partner of Art of Speed (AOS2025), held at MAEPS, Serdang, on 26–27 July 2025. Marking the brand’s milestone 10th anniversary, IGL celebrated a decade of innovation, sustainability, and community-driven excellence in the automotive industry.
Key Event Highlights:
- Strategic Collaborations: Official partnerships with DMM204 Speedster Racing Team and BwB to showcase Malaysian craftsmanship and innovation.
- Exclusive Ride-in Experience: Special demonstration of IGL Coatings’ superior performance featuring guest driver En. Saladin Mazlan, Malaysia’s Champion Rally Driver.
- Innovative Product Experience: Interactive debut of the KustomKulture Auto Shampoo, enhancing visitor engagement with personalized, sustainable auto care solutions.
IGL Coatings leveraged the event to announce its strategic collaborations, reinforcing the shared values of innovation, passion, and community excellence. The DMM204 Speedster Myvi, affectionately dubbed the “King of the Road” by Malaysians, was protected entirely by IGL’s advanced coatings, demonstrating enhanced aerodynamics, safety, and hydrophobic performance. The presence of renowned Malaysian Rally Champion, En. Saladin Mazlan, behind the wheel further highlighted IGL’s commitment to elevating local talent and engineering on a global stage.
In parallel, IGL’s collaboration with BwB celebrated Malaysian street culture, applying latest nano-technology coatings to custom cars that embody the creativity and craftsmanship inspired by global automotive trends.
The KustomKulture Auto Shampoo initiative captivated attendees with a hands-on experience allowing visitors to create customized automotive shampoos, selecting from various colours and fragrances. This activation symbolized IGL’s ongoing dedication to sustainability, consumer engagement, and innovative product offerings.
CEO of IGL Coatings, Keong Chun Chieh, emphasized the event’s significance, stating, “This year’s participation was more than a celebration—it was about reaffirming our roots in Malaysia’s vibrant automotive culture and pushing the boundaries of sustainable innovation. Our strategic collaborations and immersive experiences allowed us to bring the community closer to the science, soul, and sustainability behind every IGL product.”
IGL Coatings’ presence at Art of Speed 2025 underscored its commitment to showcasing Malaysian excellence globally, solidifying partnerships, and reinforcing its industry-leading position in sustainable surface protection.
About IGL Coatings & Art of Speed
IGL Coatings began with a passion to revolutionize the automotive care industry through eco-friendly, high-performance products. From ceramic coatings to interior and exterior detailing solutions, IGL’s range is globally certified and trusted in over 50 countries. Innovation, sustainability, and quality define the IGL experience.
Celebrating its 14th anniversary in 2025, Art of Speed Malaysia has grown into the nation’s definitive showcase for automotive lifestyle and Kustom Kulture. Attracting over 100,000 visitors annually, AOS unites multiple generations, from Gen-Xers to Millennials, families, collectors, KOLs, and global creatives—in an immersive celebration of custom craftsmanship, culture, and community.
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Date: 5th August 2025
Embargo : For Immediate Release
Contact: Fiona Chin
Email: [email protected]
