Press Release: From Coatings to Commerce Champions — IGL Coatings Emerges as Top 10 at Malaysia’s Top ECM Awards 2025
5 May 2025
Kuala Lumpur, Malaysia – 5 May 2025 – IGL Coatings is Top 10 Finalist in “King & Queen of Livestream” at the 10th Malaysia Top E-Commerce Merchant Awards 2025
PETALING JAYA, May 5, 2025 — IGL Coatings proudly celebrates its recognition as a top 10 finalist in the “King & Queen of Livestream” category at the 10th Malaysia Top E-Commerce Merchant Awards 2025 (Top ECM Awards 2025). Held on 25 April 2025 at One World Hotel and hosted by the Selangor Information Technology & Digital Economy Corporation (Sidec), the milestone event honored a decade of outstanding achievements and digital transformation among Malaysian entrepreneurs.
Capitalizing on Malaysia’s E-Commerce Boom
Malaysia’s e-commerce landscape is experiencing an exponential boom. With 92% internet penetration and 83% smartphone usage (Malaysia Digital Economy Corporation, 2025), combined with government-led initiatives such as the National E-commerce Strategic Roadmap and RM30 billion in digital infrastructure investment, the nation’s digital economy is thriving. Livestream commerce is surging ahead, with 68% of Malaysian shoppers now preferring livestream shopping over traditional e-commerce experiences (Kantar Retail Report 2025).
Seizing Malaysia’s Livestreaming Momentum
As Malaysian consumers increasingly turn to interactive, mobile-first shopping platforms, IGL Coatings embraces TikTok Shop Live — becoming one of the first industrial brands to capture first-mover advantage in the B2B livestreaming space.
Through a localized content approach, IGL Coatings tailored its broadcasts to meet local needs, including:
- Rainy Season-Ready Coatings: Custom formulations developed by in-house chemists who intimately understand Southeast Asia’s climate challenges.
- Festive Promotions: Special campaigns around major events like Raya Season, connecting with local audiences authentically.
- Engaging Content: Exploring content that relates to our audience and creating value for them.
From Learning to Leading
“We entered the livestreaming arena hoping simply to learn and improve,” shared Nop Lee from IGL Coatings. He continues, “we hoped for the best, but didn’t expect to make it as the top 10! Huge credit goes to our dedicated and passionate e-commerce team who continuously pushed through, even when it looked bleak, innovated, and connected with customers in fresh new ways and our loyal IGL customers who continue to support our efforts!”
IGL Coatings’ ECM journey was undoubtedly accelerated through participation in Sidec’s Selangor E-Commerce Xccelerator Programme (ECX24) in 2024, winning the top 10 spot and learning the TikTok tricks directly from the TikTok Headquarters in Shanghai. The programme offered vital insights into scaling digitally, optimizing livestream techniques, and adopting AI-powered strategies, strengthening IGL’s capabilities to thrive in an increasingly competitive digital landscape.
“The ECX 24 opened our eyes towards Social commerce, especially the immense power of TikTok Shop. The ECM 2025 helped us to innovate and drill down what we have learnt, and put it into action!” shared Fiona Chin, Marketing Director of IGL Coatings. “From being stuck in the 500 view jail for our videos previously, we have now surpassed the million view on our videos, with more climbing the pathway to virality!”
About Sidec
Sidec is dedicated to accelerating digital adoption and economic empowerment through impactful initiatives in e-commerce, startup development, and SME digitalisation, driving Malaysia’s transformation into a regional digital economy powerhouse.
For more information, visit www.sidec.com.my.
About IGL Coatings
IGL Coatings is an international, ISO-certified brand specializing in human safe, eco-friendly, premium surface protection solutions and car/marine care products. Operating in over 50 countries, IGL Coatings produces high-quality, zero and low VOC (volatile organic compound) formulations for automotive, marine, industrial, and commercial/domestic applications. With in-house R&D and manufacturing, they ensure superior quality and consistency, offering products that enhance durability, safety, and environmental sustainability.
For more information about IGL Coatings and their range of automotive, industrial and marine products, please visit www.iglcoatings.com.
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Media Information:
Date: 5 May 2025
Embargo : For Immediate Release
Contact: Fiona Chin fiona@iglcoatings.com
