9 January 2025 – IGL Coatings, a global market leader in the development and manufacturing of innovative surface protection solutions, announces the availability of its on-demand online expert training. Now available worldwide.

The new on-demand online expert training is designed to provide a glimpse into the Company’s extensive capabilities and industry-leading practices. Enabling its users and customers to have a thorough understanding of IGL’s products (such as Kenzo and the most recent Award Winning Arcane), backend processes, quality controls and how their favorite products are developed, validated and manufactured.

Digitally On-Demand Expert Training Worldwide

Originally piloted by IGL Coatings Australia, the training course proved to be an important component in the building of the strong detailing presence in Australia. The modules, important insights and more shed light on various topics including application and use of the products, the importance of understanding what is in a Ceramic Coating, the dangers of hazardous ingredients, ISO compliance and more without the challenges and costs associated with traditional training in a country as geographically vast and sparce as Australia.

IGL Coatings is focused on innovation and growth. Not just in its products, but in all aspects including the skills and knowledge of IGL’s Applicators! This course is available for the IGL Family and also members from the public who wish to upskill and learn about vast markets, processes and products that IGL Coatings is represented in.

Growing a Robust and Thriving Community through Online Courses

“A growth mindset is important at all stages in life. The passion for learning and improvement is what IGL Coatings strongly believes in. Through these training courses and videos, we are able to grow businesses, people and the IGL family into a robust and thriving community,” shares Keong Chun Chieh, CEO and Founder of IGL Coatings.

Aside from the extensive course on automotive detailing, it also delves into the world of industrial, marine and domestic solutions. From anti-corrosion protection to surface protection and the growing home segments, the trainings provide a holistic overview on surface protection from A to Z. 

Offering exclusive behind-the-scenes look at IGL Coatings, the digital training showcases the breadth of the company’s operations.  Providing insights into the various facets of IGL Coatings’ expertise, including:

• Best Practices: Gain all the knowledge you require about every IGL Coatings. Product technical information, application tutorials, frequently asked questions, unique selling propositions and more.
• Manufacturing Processes: Explore how IGL Coatings’ products are meticulously manufactured and packaged to ensure the highest quality standards.
• The Importance of VOCs: Learn about volatile organic compounds and their critical role in the detailing industry.
• Quality Control Procedures: Understand the rigorous quality control measures that maintain the integrity and performance of IGL Coatings’ products.
• Bottling, Labelling, and Serialization: Discover the precise processes behind bottling, labelling, and serialization that ensure product authenticity and traceability all over the world. Ensuring compatibility with regulations.

Business and Marketing Modules

The course also delves into essential business and marketing strategies to help applicators maximize their success:

• Selling Against the Competition: Effective techniques for highlighting the unique advantages of IGL Coatings’ products.
• Creating Value Bundles and Upsells: Strategies to enhance profitability through value bundles and upselling.
• Pricing for Profitability: Insights into pricing services for sustained success.
• Core Marketing Strategies: Key marketing tactics to promote services and attract clients.

Feedback

• Alex Gunn, United Kingdom: “This course has completely transformed the way I approach my business. The insights into VOCs and quality control were eye-opening!”
• James, USA: “The business modules are invaluable. I’ve already seen a significant increase in my customer base and profits.”
• Benn, Australia: “IGL Coatings has outdone themselves with this training. The content is top-notch and easy to follow.”

Keong shares, “our ultimate goal is to empower people with comprehensive knowledge and skills they need to excel. This training course reflects our commitment to quality and education in the detailing industry. We believe that by providing access to our detailed processes, from manufacturing to marketing, business owners will be equipped with the knowledge to grow exponentially! “

He further emphasized the company’s dedication to sustainability and innovation: “At IGL Coatings, we are continually pushing the boundaries of what is possible in the coatings industry. This training course is just one example of how we strive to lead by example, ensuring our customers not only use the best products but also have the best knowledge and skills to back them up. Our commitment to sustainability is embedded in every aspect of our operations, and through this course, we aim to share that ethos with our community.”

Enrolment Information on IGL Expert Training Course

Professional applicators, detailers, enthusiasts, business owners interested in enrolling in the online training course can visit the IGL Coatings website under Courses for more information and registration details.

About IGL Coatings

IGL Coatings is a global leader in the development and manufacturing of cutting-edge surface protection technology. IGL Coatings specializes in providing innovative products for the automotive, marine, and industrial sectors, focusing on exceptional performance and environmental sustainability. Trusted worldwide, IGL Coatings aims to revolutionize industry standards with unmatched quality and support.

IGL Coatings stands as a testament to Malaysian ingenuity and excellence. Our export success, commitment to sustainability, and contributions to the local economy mark us as a beacon of Malaysian success in the foreign-dominated ceramic coating automotive industry.

For more information about our products, services, and partnerships, please visit our website at iglcoatings.com.

Date: 9 January 2025
Embargo : For Immediate Release
Contact: Fiona Chin
Email:  media@iglcoatings.com