The Australian automotive industry, valued at over AUD 37 billion. The market is witnessing remarkable growth in a specific niche — automotive detailing and beautification. As car enthusiasts and businesses alike focus more on vehicle aesthetics, the demand for high-quality detailing services and products is on the rise. In 2024, Australians spent billions on vehicle upkeep. Reflecting a growing trend of owners treating cars not just as transport but as investments.

The detailing industry, in particular, has become essential for maintaining and enhancing vehicle value, attracting customers from everyday drivers to luxury vehicle owners. But the story doesn’t stop there. 2025 is shaping up to be a pivotal year for the automotive beautification sector.

Australia’s Detailing Sector: A Market Primed for Growth

According to industry reports, Automotive Detailing Australia is projected to grow at a compound annual growth rate (CAGR) of 5.2% from 2023 to 2028. The popularity of ceramic coatings, paint protection films, and eco-friendly products has been driving consumer demand. The car care products market alone, including waxes, polishes, and protective coatings, expects to exceed AUD 1.3 billion by 2025.

With Australians owning nearly 20 million registered vehicles, and an increasing interest in high-end vehicles, the detailing market is becoming more lucrative. A surge in demand for premium services that protect vehicle exteriors from Australia’s harsh climate — from UV damage to saltwater exposure — is also pushing up the requirement for top-tier coatings and detailing services.

Rising Demand for Sustainable and Non-Toxic Solutions

Australians are increasingly seeking out solutions that not only provide superior protection but also have minimal environmental impact. This shift reflects the broader national consciousness around sustainability, aligning with initiatives by the Australian government to reduce carbon emissions and promote green industries.

IGL Coatings Australia has positioned itself at the forefront of this trend, offering a range of non-toxic, sustainable coatings that appeal to both consumers and commercial businesses. Their eco-friendly formulas, such as graphene-enhanced ceramic coatings, provide exceptional protection without compromising on environmental standards. This shift is not only appealing to individual car owners but also businesses that aim to meet sustainability targets.

Job Creation and Business Expansion in Automotive Detailing Australia

For many, the detailing industry offers significant job opportunities. A growing number of detailing businesses, coupled with demand for skilled labor in applying advanced coatings, means a strong uptick in employment. Entrepreneurs looking to expand their businesses or diversify revenue streams are finding detailing to be a highly profitable avenue.

As demand increases, highly trained, certified professionals will be in high demand. IGL Coatings Australia’s expansion plan aims to capitalize on this by offering training programs and certifications for professionals looking to enter the detailing market or upscale their businesses. The company’s focus on high-quality, environmentally friendly products offers a unique selling point for those looking to differentiate themselves in a competitive market.

Best Detailing Trends for 2025

Looking ahead, the detailing market will experience a wave of innovation and growth in three key areas:

1. Graphene Technology Integration: Graphene-based products is likely to dominate the market in 2025. Known for their superior durability and resistance, these coatings are already gaining traction and will continue to be a major selling point, especially as consumers seek longer-lasting protection.
2. Hybrid Detailing Services: As more businesses integrate both traditional and digital services, the convenience of booking detailing services online, coupled with on-demand mobile detailing, will become even more popular. In fact, “mobile car detailing services” has been a top search term in the last month.
3. Expansion of Eco-Friendly Detailing Products: Sustainability will remain a critical factor in the automotive beautification industry. By 2025, products that are eco-friendly and non-toxic will likely make up more than 50% of the total market. Businesses aligning with this trend, like IGL Coatings, stand to benefit significantly from this shift.

IGL Coatings Australia: Paving the Way for Sustainable Growth

IGL Coatings Australia is not just keeping pace with these trends — it’s leading the way. With its commitment to sustainable practices, high-performance coatings, and a focus on training and development, the company is helping to shape the future of automotive detailing across the country. IGL Coatings’ expansion plan involves strengthening its network of certified detailers and partners, creating opportunities for business growth and collaboration across the nation.

For businesses in the automotive, marine, industrial, or commercial sectors looking to offer high-quality, eco-friendly coatings, IGL Coatings provides the products and support needed to thrive. Their range of coatings is suited to a variety of applications, providing durable, long-lasting protection for vehicles and surfaces exposed to Australia’s challenging environment.

IGL Coatings Australia is actively seeking partnerships with detailing businesses and professionals across the country. Those interested in expanding their offerings or entering the growing coatings market can contact the company via sales@iglcoatings.com.au to explore opportunities.

The Future is Bright for Automotive Detailing Australia

As Australia’s automotive beautification industry continues to grow, businesses and professionals have a unique opportunity to tap into this burgeoning market. The shift towards sustainable products, coupled with innovations like graphene technology, is creating exciting prospects for both job creation and business expansion.

IGL Coatings Australia is at the forefront of this movement, offering high-quality, eco-friendly solutions that meet the needs of both consumers and businesses alike. With the right strategy, businesses can harness the power of the detailing sector to boost revenue, create jobs, and contribute to a more sustainable future.

For those looking to explore opportunities in this rapidly growing market, IGL Coatings Australia provides the perfect partner. Reach out today at sales@iglcoatings.com.au and take the next step toward building a successful future in Automotive Detailing Australia.

About IGL Coatings

IGL Coatings has rapidly ascended to become a leading name in the US automotive detailing industry since our establishment in 2015. Headquartered in Malaysia, IGL has achieved international acclaim for our innovative surface protection solutions, which emphasize sustainability and advanced technology. IGL Coatings is renowned for our commitment to research and development, creating high-performance coatings that offer exceptional durability and enhanced aesthetics. 

Our global reach extends to over 50 countries, where we support a network of more than 5,000 micro-entrepreneurs. This global presence is bolstered by strategic partnerships and a robust distribution network, which has facilitated our recognition as the highest growth manufacturer in Malaysia and one of the top 500 high-growth companies in the Asia Pacific.

IGL Coatings: Industry Recognition

Our dedication to quality and innovation has also been recognized through various awards. Including the prestigious SEMA Media Award and the International Detailing Association’s Detail Supplier of the Year award. 

These accolades reflect our commitment to excellence and our role as a leader in the industry. Our continuous innovation and adherence to high standards have made us a trusted name among professionals and enthusiasts worldwide​.