IGL Coatings announced the strategic partnership with Exclusive Group (IGL Brasil) as its exclusive distributor in Brazil. With the distribution inked, IGL Coatings multi-award-winning products will be exclusively distributed and marketed in Brazil by IGL Brasil. The full range of IGL Coatings products complements their current operations.
Brazil is one of the largest emerging economies. The automotive aftercare industry in Brazil is thriving and is expected to rank among the top ten countries globally. Keong Chun Chieh, the founder of IGL Coatings said, “Their passion for excellence and quality resonates with our own. We are excited to begin the partnership for distribution in Brazil with IGL Brasil, as this marks a milestone for our initial entry into the Latin American market. We welcome IGL Brasil into our IGL family.”
IGL Brasil is a leading specialist in the automotive detailing industry in Brazil. Their focus on quality and performance led to their partnership with a leading Italian polishing company. The founders, Luis Fernando Lima and Leonardo Caldeira are highly-skilled entrepreneurs who have vast experience in multiple disciplines including import and export, supply chain, and service sales. “We already have our marketing and social media team working full steam ahead to launch IGL in Brazil and offer to the detailers and the clients in Brazil the best Nanoceramic Coating in the world,” the duo said on their move forward with IGL Coatings.
IGL Coatings is their favored choice because of the premium and eco-friendly range of products. The founders shared, “Our work will focus on making IGL Coatings the go-to brand for nanoceramic protection in Brazil. The Brazilians love their cars and increasingly seek quality. In this regard, a brand with products that offer superb efficacy proven by several homologations, certificates, and awards such as IGL Coatings, has a very promising market here.”
“The introduction of IGL Coatings in Brazil & Latin American is positive and very encouraging as it shows that the automotive aftermarket industry is now shifting their demand towards eco-friendly premium products,” explained Keong on the market expectations.
The increase in demand for IGL Coatings’ products reflects global trends of conscious consumers and their choices. According to globalwebsindex.com, sustainability is one of the major concerns for the consumer of today. “We are constantly inspired by the market to source sustainable materials for our new and innovative green nano-technology solutions,” Keong said, referring to the new line of green sanitization products. Ecoclean Pure, an alcohol-based sanitizer, was recently introduced in response to the COVID-19 pandemic.
IGL Coatings is a leading expert in green, nano-technology coatings and cleaning solutions for the automotive aftermarket industry. They pioneered low and zero VOC ceramic coatings since 2015, providing eco-friendly solutions to the detailing community worldwide. IGL Coatings is one of the leading brands in North America and available in 50 countries worldwide.