Looking for insane growth hacking strategies to keep your customers coming back and asking for more?

Navigating the competitive landscape of the detailing business can feel like solving a complex puzzle, especially when it comes to growth. But what if some of the pieces you’re using are actually causing more harm? Let’s explore three common mistakes that might be keeping your customers at bay, and how to adjust your strategy for better engagement and growth.

1. Growth Hacking Mistake No.1 – The Silent Treatment: Ignoring Social Media

Why Your Digital Presence is Non-Negotiable

In a world glued to smartphones, avoiding social media platforms is having an invisibility cloak, without the spying benefits. And what if you already have a presence on social media? It’s not just about posting pictures; it’s about opening a channel, inviting your customers spend their time with you!

The Power of Being Social

• Visibility and Reach: Your potential customers spend an average of 3 hours a day on social media, with 8 hours of screen time! By not being present, you miss out on a vast audience ready to be tapped into.
• Engagement and Loyalty: These platforms allow for direct interaction with your audience, helping you build relationships beyond the transactional level. Sharing tips, showcasing your work, and engaging in conversations can foster community and loyalty.
• Trust and Credibility: Customers today seek transparency and authenticity. A well-maintained social media presence where you actively post, respond to comments, and share insights can significantly enhance your brand’s credibility.

How can you make your detailing business relevant and get into their DMs?

Don’t just spam them with silly dances. Although its great to have some fun once in a while!

Understand their personas, tap their interests and address their priorities first. While your business is about what you do, its important to understand that they won’t be interested until they know what you can do for them.

Forget about just telling them why you’re so great. This growth hack encourages you to focus on why they should choose you.

Awarded best detailer in all of the state? Fantastic! Share about how, with the award, it recognises you as the best detailer in the state and the exceptional service and work they’ll be getting! The use of quality and safe products, absolute attention to detail, trust not to damage their vehicle, exceptional work, extraordinary customer service and more!

2. Growth Hacking Mistake No.2 – Forgetting Who’s Boss: Not Putting Customers First

The Heart of Your Business

Every successful business knows that at its core are the customers. Failing to put them first is like forgetting the heart of your operation. It’s not just about providing a service; it’s about delivering an experience.

Making Customers Feel Valued

• Customized Services: A one-size-fits-all approach doesn’t cut it. Tailoring your services to meet individual needs shows you care.
• Open Ears, Open Doors: Actively seeking out and acting upon customer feedback demonstrates respect and a willingness to grow.
• Consistency is Key: Consistently delivering high-quality services ensures that customers receive the value they expect and trust in your company.

Don’t be Cheapest!

That’s a surefire way to go downhill! Stop fighting the Kyles and their buckets of soap down the road. Focus instead on the value of the service your customers will receive. Remember. It’s not about being cheapest, it’s the perception of great value received in exchange.

What is value?

Putting yourself in their shoes, imagine getting a cute giftcard for the next wash or complimentary maintenance products! How about air fresheners, a cookie or even just an upgrade in services? A small token of thanks goes a long way to make them remember you and importantly recommend you to their friends and family!

3. Growth Hacking Mistake No. 3 – Failing to Engage and Build Credibility

The Conversation Goes Both Ways

Engagement isn’t just about talking; it’s about listening, responding, and being present. A lack of engagement can leave customers feeling overlooked and undervalued.

The Building Blocks of Trust to hack your growth

• Transparency: Be open about your processes, the products you use, and your business values. This openness builds trust and shows that you stand behind your work.
• Active Listening: Show that you are listening by acknowledging customer concerns and feedback, and taking actionable steps to address them.
• Consistency: Ensure that every customer interaction, from the first touchpoint to the last, is consistent in quality and message. This consistency reinforces your brand’s reliability.

Hacking Growth: The Path Forward

Remember, growing your detailing business is a journey that requires you to keep pace with your customers’ changing needs and the ever-evolving market landscape. It’s about crafting offerings that truly resonate with your customers and make your brand stand out. Embrace these insights, and you’ll see your business bloom in ways you’ve always hoped for.

Just starting out or looking to start out? Check out this blog for more tips on how to start a detailing business.

About IGL Coatings

Established in 2015, IGL Coatings quickly gained traction to become one of the most trusted names in the automotive detailing industry worldwide. From Malaysia, IGL’s reach and worldwide success can be attributed to its commitment and dedication towards innovation, sustainability, customer satisfaction and technology.

IGL Coatings is a global market leader in the development and manufacturing of innovative surface protection solutions. With a strong commitment to research and development. IGL Coatings creates industry-leading coatings that deliver exceptional durability, enhanced aesthetics, and environmental sustainability. Trusted by professionals and enthusiasts worldwide. IGL Coatings dedicates itself to revolutionizing the automotive, marine, and industrial sectors with cutting-edge technologies and unparalleled customer support.

For more information about IGL Coatings and their range of automotive and marine products, please visit www.iglcoatings.com.